SERVICE AGREEMENT TERMS AND CONDITIONS

Summary of Key Points (Non-legally binding overview)

Service Provided: Maskew Ltd (trading as Maskew Media) will deliver the Content Growth Plan, a strategy only service. You receive a discovery call or questionnaire, a tailored strategy document and a 90 day content calendar, plus up to three support meetings within 90 days after demoing the document. We will send booking links and proposed times, and you are responsible for booking the sessions. No content production or account management is included.

Follow-Up Meetings (90-Day Support): After the main service is delivered, we include up to three follow-up meetings over the next 90 days to support you (approximately one meeting per month). We will help you schedule these meetings by sending you a Calendly invite link or proposing times via email – but it’s up to you to actually book the meetings at your convenience. Meetings can be held via Zoom, Google Meet, or in-person, depending on what’s convenient. Please note: these follow-up sessions should be used within 90 days of your purchase; any unused meetings will expire after that unless we both agree to extend the timeframe.

Your Responsibilities: To get the most out of our service, we ask you to participate and communicate. This means showing up for scheduled meetings on time, doing any agreed homework or preparations, and providing necessary information or feedback when asked. If you need to reschedule a meeting, just let us know in advance and we’ll do our best to accommodate. Ultimately, implementing the advice or plan we provide is your responsibility – we’ll guide and advise, but you control what you do with our recommendations.

Payment and Fees: The price covers the main deliverable and the follow-up support. Payment is due upfront. Once you’ve purchased, we commit to delivering the service as promised.

No Guaranteed Outcomes: We’re confident our service will provide value, but we can’t guarantee specific results (for example, we can’t promise that your sales will increase by X% or that you will achieve a particular goal exactly). Every business and situation is different. What we do guarantee is that we’ll deliver the work described and support you to the best of our ability.

Liability Limit: In the extremely unlikely event something goes wrong on our end, our liability to you is limited to the amount you paid for the service. We won’t be responsible for things outside our control or any indirect damages.

Other Legal Points: Of course, the detailed agreement below covers things like confidentiality (we’ll keep your information private), intellectual property (you’ll have the rights to use the deliverables we give you, while we might retain ownership of underlying materials unless otherwise agreed), and how any disputes would be resolved or what laws apply. We’ve kept the legal language as readable as possible. If you have any questions about any part of the agreement, please ask! We want you to feel comfortable and informed before moving forward.

(End of summary. The summary is for your convenience and is not legally binding. Please read the full terms below, as those are the actual agreement.)

SERVICE AGREEMENT TERMS AND CONDITIONS

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1. Parties

These Terms of Sale apply when you buy the Content Growth Plan from Maskew Ltd trading as Maskew Media (“we” or “us”). “You” means the person or business that places the order.
By placing an order on our site and ticking “I agree to the Terms of Sale” you accept these terms. If you order on behalf of a company, you confirm you have authority to bind that company. The version of these terms in force at the time of your order applies.

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2. Scope of Service

The Content Growth Plan is a strategy-only service. No content production or channel management is included.

You will receive:

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• Strategy document (PDF or slides) that sets out:
   

  • a clear summary of your business model and goals

  • audience profiles in relation to your business objectives

  • a competitor and market scan with positioning insights

  • a content audit of your current channels and key videos, strengths and gaps

  • identified missed opportunities

  • defined content pillars and core messages

  • recommended formats and posting frequency

  • profile/page optimisation recommendations

  • a distribution recommendation

  • suggested collaboration or partnership opportunities

  • a medium-term roadmap
     

• 90-day content calendar (Google Sheet) including:
   

  • weekly cadence and scheduling notes

  • document ownership

  • an ideas bank for additional posts

  • simple columns for tracking progress

 

• Success measures:
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  • a short guide on how to measure and review

  • ​Agreed, interactive OKRs and practical metrics to monitor progress

 

• Handover session:

  • a live presentation of the plan and calendar 

  • Q&A on delivery

 

• Ongoing support:
   

  • up to three hour-long meetings over 90 days (see Section 3)

Out of scope. Content creation, publishing, paid advertising and social account management are not included. Any work outside this scope requires a separate agreement.

3. Follow-Up Meetings and Support 

Kick-off discovery: After purchase you choose one of: complete our questionnaire (which we will review), or a 60-minute discovery call. This initial session does not count towards the follow-up meetings below.

Plan presentation: When the Content Growth Plan is ready we will hold a handover meeting to present it, answer questions and agree on next steps. This session does not count towards the follow-up meetings below.

Email support: For 90 days from plan delivery you may contact us by email for guidance and clarifications. We will reply within a reasonable time during business hours.
Follow-up meetings (three included): In addition to the above, you have up to three support meetings during the 90 days after plan delivery. These check-ins are to review progress, adjust tactics and keep you on track.

Scheduling: We will send a Calendly link or propose times by email. Meetings are by Zoom or Google Meet, or in person if practical. It is your responsibility to book and attend. If you do not book despite reasonable opportunities, a meeting may be forfeited.

Expiry: Any unused meetings expire at the end of the 90-day period, unless we both agree in writing to extend.

Rescheduling: Either of us may reschedule with reasonable notice. We will act fairly and try to accommodate changes within the 90-day window.

4. Client Responsibilities and Acknowledgements 

To make this collaboration successful, you, the Client, agree to:

Timely Input: Provide all information, materials, or feedback that we reasonably request, in a timely manner. (For example, if we are developing a strategy, you might need to answer questions or review drafts.)

Meeting Participation: Attend the scheduled follow-up meetings and engage in the process. Come prepared with any questions or topics you want to discuss. If you are consistently unresponsive or do not attend meetings, you understand those sessions may be lost as described above.

Implementation: You are responsible for implementing or acting on our advice/recommendations. We will give guidance and support, but the actual decisions and actions after our consultations are up to you.

Use of Deliverables: Use any deliverables or advice we provide lawfully and ethically. (In plain terms, don’t use our work in any illegal or harmful way.)

Honesty and Cooperation: Communicate honestly about your needs and any issues. This includes letting us know if you are unsatisfied at any point so we can address it together. Cooperation and open communication are key to getting the best results.

5. Payment Terms

Fees: You agree to pay the total fee of £2495 for the Service. This covers the deliverable described in Section 2 and the 90-day follow-up support in Section 3.

Payment Schedule: Payment is due in full at the time of purchase via our online checkout. The price shown is the total price payable. We are not VAT registered.

Late Payments: If any payment is not made by the due date, we reserve the right to pause work or withhold delivery of the service until payment is received. (We will of course discuss this with you first in good faith.)

No Refunds: Once the service work has begun, the fee becomes non-refundable. This is because we dedicate time and resources to your project. If you decide to cancel the service early or not utilize parts of it (like skipping meetings), you will not be entitled to a refund except as provided in Section 8 (Termination) or Section 9 (if we fail to deliver). Essentially, purchasing this service is a firm commitment from both sides.

Expenses: (If applicable) We will cover normal expenses related to providing the service. If any extraordinary costs are needed (for example, travel for an in-person meeting outside our usual area), we’ll discuss them with you and get your approval in advance.

6. Intellectual Property & Usage Rights

Licence to use: Upon full payment, we grant you a perpetual, non-exclusive, non-transferable licence to use the deliverables for your internal business purposes. You must not sell, sub-licence, publish or share the deliverables outside your organisation, except with your professional advisers or implementation partners engaged by you to implement the plan.
 

Ownership of underlying materials: We retain ownership of our methods, templates, frameworks and other pre-existing or generic materials used to create the deliverables. Nothing in these terms assigns intellectual property in those materials to you.

 

7. Confidentiality 

Both parties may receive confidential or sensitive information during this engagement:

Our commitment: We (Maskew Ltd) will keep all your business information, strategies, data, and any materials you provide confidential. We will not share your information with anyone outside our team without your permission, except if required by law or a court. We also won’t use your confidential info for any purpose other than providing you the Service.

Your commitment: Likewise, if we share any of our confidential information with you (for example, login credentials to view draft materials, or proprietary techniques), you agree not to disclose those to any third party.

Exceptions: Confidential information does not include information that:

 

 (a) is or becomes public other than through a breach of these terms;
 (b) was lawfully known to the receiving party before disclosure;
 (c) is independently developed without using the disclosing party’s confidential information; or
 (d) is lawfully disclosed by a third party without a duty of confidence.

 

A party may disclose confidential information to the extent required by law, a court order, or a competent governmental or regulatory authority (including the ICO). Where lawful and practicable, the receiving party will give prompt notice to the other party and will limit the disclosure to what is strictly required.

 

Duration: This confidentiality obligation remains in effect even after the 90-day service period or termination of this Agreement. Both sides agree to keep each other’s secrets safe indefinitely, or at least for as long as the information remains confidential.

8. Cancellation, cooling-off and refunds

Consumer cooling-off: If you buy as a consumer you have 14 days from the order date to cancel for a full refund provided we have not started work.
Immediate start within 14 days: If you ask us to start within the 14-day period (you will be shown a tick-box at checkout), you may still cancel within 14 days but we may charge a reasonable proportion of the price for work done up to cancellation and refund the balance. If, at your request, we fully perform the service within that period, you lose the right to cancel.
 

When work starts: Work is treated as started when we review your questionnaire, hold the discovery call or begin research and analysis for your plan.
 

Business customers: If you buy in the course of business, statutory cooling-off rights do not apply. Orders are firm. Once work has begun, fees are non-refundable except where we fail to deliver the core deliverables.
 

After work begins: Once we start strategy development or discovery the fee is non-refundable, except where the law requires a refund or where we cancel or are unable to deliver the core deliverables (the strategy document and the 90-day calendar).
 

No partial refunds: This is a fixed-price service. We do not refund for unused elements, missed or unbooked meetings, or if you choose not to proceed after we have begun. The Risk-Free Guarantee in clause 9 gives a one-time plan rebuild, not a cash refund.
 

How to cancel and refund timing: To cancel, email hello@maskew.media with your order number. We will confirm within two working days and process any refund due to the original payment method within 14 days of confirmation.

9. No Guarantee of Results; Disclaimer

No guaranteed outcomes: We will act with reasonable care and skill but we do not guarantee any particular results. Outcomes depend on your implementation and factors outside our control.

Your implementation: You are responsible for implementing the plan. Advice is guidance, not a promise of performance.

Risk-Free Guarantee: If you follow the plan in full for 90 days and you see no meaningful improvement against the success measures we agreed, we will rebuild the plan once at no cost. This is your sole remedy under the guarantee.

Eligibility: To claim, you must request the rebuild within 120 days of delivery of the plan and provide reasonable evidence of implementation, for example links to posted content and activity against the calendar. We may ask for clarification to assess the claim fairly.

No cash refunds: The guarantee does not provide a money-back right. It is a commitment to fix and improve the strategy once.

 

10. Limitation of liability

Cap: Our total liability to you arising out of or in connection with the Content Growth Plan, whether in contract, tort including negligence or otherwise, is limited to the price you paid for the service.
 

Excluded losses: We are not liable for indirect or consequential loss, or for loss of profit, revenue, business, data, goodwill or opportunity.
 

Statutory carve-outs: Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be limited or excluded.
Reasonableness: The cap and exclusions above are reasonable given the nature of a fixed-fee advisory service and the price paid.

Consumers: If you buy as a consumer, your statutory rights are not affected.

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11. Governing Law and Disputes

This Agreement and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales. Both parties agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim.

Before starting legal proceedings, each party will make reasonable efforts to resolve any dispute informally, including by discussion or, if both parties agree, mediation.

 

If you are a consumer resident in Scotland or Northern Ireland, you may bring proceedings in your local courts. This does not affect your statutory rights.

12. Entire Agreement 

This document, including any attachments or referenced documents, constitutes the entire agreement between Maskew Ltd and the Client regarding this Service. It supersedes any prior discussions, proposals, or emails on the subject. Any changes to this Agreement must be made in writing and approved by both parties (email is acceptable for minor adjustments, but significant changes might require a formal signed addendum).

13. No Waiver 

If either of us does not enforce a right under these terms, or delays in doing so, that does not waive that right. Any waiver must be in writing and applies only to the specific situation it addresses.

 

14. Third-party rights

No one other than the parties has any right to enforce any of these terms under the Contracts (Rights of Third Parties) Act 1999.

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