Maskew Ltd (trading as Maskew Media)
Last updated: 23 October 2026
Plain English summary
This summary is for convenience only. The full terms below contain the binding agreement.
1. Parties and agreement
These Terms of Sale ("Terms") are the agreement between Maskew Ltd (trading as Maskew Media), a private limited company registered in England and Wales, company number 15121754, registered office 38 Kilbride Way, Orton Northgate, Peterborough, PE2 6SX ("we", "us" or "Maskew Media"), and you, the buyer of the Objection Blueprint ("you").
Two kinds of buyer. If you buy for your business, including as a sole trader, a freelancer or on behalf of a company, you're a business buyer. If you're an individual buying for reasons wholly or mainly outside your trade, business, craft or profession, you're a consumer, and the law gives you some extra rights. We point them out where they apply. We ask at checkout which you are. If you're not sure, email hello@maskew.media before you buy.
How the contract forms. You pick the Blueprint on our website, go to our Stripe checkout, enter your details, tell us whether you're buying for a business and whether you want us to start straight away, tick the box to accept these Terms and pay. The contract is made when your payment goes through. You can check and correct your details on the checkout page before you pay. Stripe emails you a receipt and we email you a confirmation with a copy of these Terms. The contract is in English.
If we can't take your order. Occasionally we may not be able to take an order, for example if we're fully booked or the Blueprint isn't right for your business. If so we tell you within 5 working days and refund you in full.
2. The product
The Objection Blueprint ("the Blueprint") is a one-off paid product comprising:
(a) The Blueprint document. A bespoke PDF of about 50 pages, written for your business. It includes:
Your buyer and their biggest objections, in their own words, drawn from your sales calls, emails, reviews and the questions you get asked most
Your first three videos planned in full, each built around the doubts it needs to answer
A review of up to five of your existing videos
An audit of your company page, a founder profile and your funnel
Up to three competitors, with what to adopt and what to avoid
A plan for the next 90 days, week by week
(b) A 45-minute kick-off call with Arthur Jones, to gather what the research needs. We record the call so the Blueprint can use your buyers' exact words. We tell you at the start, and if you'd rather we didn't record, we take notes instead.
(c) A walkthrough call of about an hour with Arthur Jones, where every page of the Blueprint is walked through and your questions are answered.
(d) A check-in call 30 days after the walkthrough, to review what has been filmed and posted, what early numbers show and what to do next.
(e) A retainer credit worth the price you paid (clause 7).
3. What is not included
4. Price, payment and VAT
5. Delivery timeline
Straight after payment you're taken to our booking page to pick a time for your 45-minute kick-off call. We also email you to confirm your order, with a copy of these Terms, and ask for anything that shows how buyers talk to you: call recordings or notes, emails, reviews and the questions you get asked most, plus links to your website, profiles and recent videos.
Kick-off. You pick the next available slot on our booking page, usually within a few days. If the earliest slot is more than three weeks away, tell us and we'll refund you in full if you'd rather not wait. We don't start writing until we've had the call.
Blueprint and walkthrough. Within about a week of the kick-off call we send your Blueprint and hold your walkthrough. When we're fully booked it can be two weeks. Either way, we give you the date when you book.
Check-in. 30 days after the walkthrough. We'll offer times.
If a call doesn't happen. If you haven't taken your walkthrough within 60 days of us sending your Blueprint, or your check-in within 60 days of your walkthrough, we treat that call as waived unless we've agreed otherwise. Your Blueprint is still yours.
If we're late. If we haven't sent your Blueprint within 10 working days of your kick-off call (or by the later date we gave you when you booked), and the delay isn't down to you or an event outside our control (clause 12), you can ask for a full refund instead of waiting. This doesn't affect your legal rights.
If you don't book your kick-off call, see clause 6.
6. Cancelling and refunds
Before your kick-off call. Cancel before your kick-off call and we refund you in full, whoever you are. Email hello@maskew.media. You don't need to give a reason.
If you're buying for a business (including as a sole trader or freelancer). The law doesn't give business buyers a cancellation right, so everything in this clause is our promise to you rather than a legal requirement. After your kick-off call, your refund route is the walkthrough guarantee below.
If you're buying as a consumer. You have a legal right to cancel within 14 days of the day you bought, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Your right ends at the end of those 14 days, or earlier if we've fully performed the service by then (all three calls held and your Blueprint sent).
At checkout we ask whether you want us to start straight away rather than wait 14 days. If you say yes and then cancel after work has started, you pay a fair share of the price for the work done up to the day you tell us, in proportion to the whole service, and we refund the rest. To keep that simple and predictable, this is how we work it out:
Before your kick-off call: nothing. Full refund.
After your kick-off call, before we send your Blueprint: 30% of the price (£150 at full price).
After we send your Blueprint, before your walkthrough: 70% of the price (£350 at full price).
After your walkthrough: the full price. The walkthrough guarantee below still applies.
If you ask us to wait, we don't start work until the 14 days are up and cancelling in that time means a full refund.
To cancel, email hello@maskew.media with a clear statement that you're cancelling. You can use the cancellation form at the end of these Terms, but you don't have to. We refund within 14 days of hearing from you, to the payment method you used, with no fee.
If we can't deliver. Maskew Media is run by one person, Arthur Jones. If we can't deliver your Blueprint because of illness, capacity or anything else on our side, you choose a full refund or a new date at no extra cost. If we've sent your Blueprint but can't hold your walkthrough, you choose a new date or a refund of 30% of the price you paid (£150 at full price), and you keep the Blueprint. If Arthur Jones is seriously ill or dies before your Blueprint is sent, you're refunded in full.
If you don't book. If you haven't booked your kick-off call within 90 days of buying, we'll remind you and then send a final notice. If you still haven't booked 14 days after that notice, we refund you in full and your order ends. If you need longer, tell us and we'll agree a date.
Our walkthrough guarantee. Business or consumer: if your walkthrough doesn't leave you with a clear list of videos to film first, tell us in writing within 14 days of the walkthrough and we refund the price you paid. You keep the Blueprint either way. A few sensible conditions: you need to have attended the walkthrough, the guarantee can be used once per business and the retainer credit (clause 7) lapses when we refund you. We may ask what was missing so we can learn from it. This is on top of your legal rights, not instead of them.
Refunds and card disputes. Refunds go back to the payment method you used. Your bank usually shows them within 5 to 10 working days of us processing them. If something's wrong, talk to us first at hello@maskew.media before raising a dispute with your bank. We'd rather fix it than argue about it.
7. The retainer credit
8. Calls and recordings
9. Who owns what
Your Blueprint is yours to keep and use for your business, for as long as you like. You can share it with your team, your freelancers, another agency or anyone helping you make videos, and you can film and publish everything it plans. If you stop working with us, nothing changes. The Blueprint stays with you.
We keep the copyright in the document itself, our method, our templates, our research process and our brand. That protects the way we make Blueprints. It never stops you using yours.
Two things you can't do:
(a) sell the Blueprint, or give or publish it as a whole (or large parts of it) to people outside your business and the people helping you make your videos;
(b) use our method, structure or templates to make or sell a Blueprint-style product of your own, or help someone else do that.
Short quotes from your Blueprint in your own content are fine.
Anything you gave us (recordings, emails, reviews, your existing videos) stays yours.
We may use anonymised, aggregated patterns across Blueprints (for example which objections come up most in an industry) to improve the method. Nothing that identifies you or your buyers.
10. Transferability
11. What we need from you
12. Events outside our control
13. Confidentiality
We keep what you tell us and send us confidential. We only share it with people and tools that need it to make your Blueprint: trusted freelancers (for example a designer who lays out the document), who are bound by confidentiality, and the software we use, listed in our privacy notice.
We use AI tools to help prepare questions and draft parts of the Blueprint (currently Claude, by Anthropic), with model training on our content switched off. Arthur Jones directs, checks and finishes every Blueprint.
Client list. Once your Blueprint is delivered we may say you're a client and show your name and logo in our marketing. If you'd rather we didn't, tell us at any time at hello@maskew.media and we'll stop. We never publish the contents of your Blueprint or the materials you sent us without your written consent.
Both ways. You keep our business information confidential too, including our pricing and the way we make Blueprints.
14. Data protection
We handle your personal data as set out in our privacy notice at maskew.media/privacy. It explains what we collect when you buy the Blueprint, how we use it, who we share it with (the tools and services we use), how long we keep it and your rights under UK GDPR. You can ask us to delete your data after delivery, as the notice explains.
15. Liability
We make your Blueprint with reasonable care and skill. If we fall short, tell us and we'll put it right. If you're a consumer, the Consumer Rights Act 2015 also gives you the right to a repeat performance or a price reduction, and nothing in these Terms takes that away.
No promised results. The Blueprint is a strategy document. We don't guarantee any particular business result: views, leads, sales or anything else. Those depend on what you film, how you publish it, your market and the time you put in. Examples and results on our website are from real work and aren't a promise of what you'll get.
Our liability. Our total liability to you for anything to do with the Blueprint is limited to the price you paid for it. We're not liable for loss of profit, loss of opportunity, loss of data or business interruption.
None of this limits our liability for death or personal injury caused by our negligence, for fraud or for anything else the law says can't be limited, and none of it takes away your legal rights as a consumer.
We hold public liability insurance and can show proof of cover on request.
16. Contact, complaints and support
Email hello@maskew.media for anything: questions, cancellations, complaints. It reaches Arthur Jones. You can also email arthur@maskew.media.
During the engagement we reply within 2 working days, UK business hours.
Complaints. If something's wrong, tell us. We'll reply within 2 working days and do our best to fix it. If we can't sort it out between us, we'll tell you in writing. We're not members of an alternative dispute resolution scheme, so the next step would be the courts (clause 18), though we'd much rather fix it before that.
After the day-30 check-in, further support is through a retainer or a separate paid engagement.
