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Learn from business experts as they defend their businesses and
philosophies from objections.

Episode

5

artificial intelligence

Why Your AI Needs MORE Bureaucracy, Not Less • Jordan Legg

AI is designed to hallucinate. It's not a bug, it's a feature. That's from the man who builds it for a living, and it's the tamest thing he admits in this episode.In this episode of The Objection Room, Arthur sits down with Jordan Legg, founder and chief AI officer of Takara.ai, who has spent six years at the bleeding edge of artificial intelligence. Instead of a friendly chat, Arthur brings the doubts business owners actually carry about AI and asks Jordan to answer them one by one. They get into whether AI companies should have asked permission before training on everyone's work, why your AI needs as much bureaucracy as you can give it, and what happens to junior developers now the software writes itself.If you've ever wanted to bring AI into your business but felt real hesitation about trust, slop and what it's doing to your brain, this one is for you.CHAPTERS(00:00:00) Cold open: AI is designed to hallucinate(00:01:20) Welcome to The Objection Room and why the show has a new name(00:01:57) Trained on everyone's work: the consent objection(00:10:26) Billions of gallons of water: is AI worth the energy?(00:19:35) Making AI coding 41% cheaper. Enabling slop?(00:23:14) How the 41% saving actually works(00:25:08) 6,000 research papers a day and the cognitive debt question(00:28:32) "You're kind of replacing yourself": junior developers and AI(00:33:19) "Designed to hallucinate": running a business on a tool you can't trust(00:38:50) Doomsday or utopia? What the AI bosses promise(00:41:07) Why your AI needs as much bureaucracy as possible(00:43:50) Renting your business from American AI labs(00:48:08) Final advice: pick something bigGUESTJordan Legg, Founder and Chief AI Officer of Takara.aiWebsite: https://takara.aiLinkedIn: https://www.linkedin.com/in/404missinglink/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW ARTHURLinkedIn: https://www.linkedin.com/in/arthurmaskew/Instagram: https://www.instagram.com/arthur.maskew/TikTok: https://www.tiktok.com/arthur.maskewPRODUCED BY MASKEW MEDIAhttps://www.maskew.media

49 mins

Episode

4

marketing

100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow.In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has, and that most owners cut it the moment money gets tight, which is the exact moment they need it most. They get into the 5% of turnover rule for marketing spend, the three jobs your content has to do across the funnel and the warm way to turn a profile view or a comment into a conversation instead of a cold pitch. Oyinkro also breaks down how he decides who is actually worth reaching out to, so marketing stops being the line item nobody can measure.If you've ever put money into content that got a few hundred likes and then died, or felt the quiet resistance that says marketing is a nice to have you can't really measure, this one is for you.CHAPTERS(00:00:00) Intro: meet Oyinkro Kagbala, founder of K.OS Visuals(00:03:46) How to generate leads in 2026 and the 5% of turnover rule(00:07:17) People buy on emotion and justify it to the board later(00:09:17) Sales vs marketing: the more you market, the less you sell(00:12:42) Measuring marketing, budget cuts and why brand outlasts ads(00:15:14) Social intent: the signals worth tracking instead of views(00:18:29) The funnel explained: reach, authority and conversion(00:21:09) Authority content is the hum: why it is most of what you post(00:23:47) The gap in your funnel that loses the sale(00:29:18) Your brand is how people describe you, not your logo(00:33:15) 100-plus brands, zero paid ads, zero cold outreach(00:34:21) The warm outreach method: open every engager in a tab(00:41:05) Social signals and the AI tools that track them(00:45:46) How to launch a product so it does not die in a week(00:50:03) Explainer videos, culture videos and the toilet hiring video(00:56:44) The toilet hiring video, and why behind the scenes is a talent magnetGUESTOyinkro Kagbala, Founder of K.OS VisualsWebsite: https://k-osvisuals.com/LinkedIn: https://www.linkedin.com/in/oyinkro-creativevideographer/Instagram: https://www.instagram.com/oyinkro.k/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

1 hr 1 mins

Episode

3

entrepreneurship

"Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

Pete Ridlington raised millions of pounds to build a software business, only to lay off 15 people when he scaled too fast. Arthur was one of those people. Now, his tech company is in its healthiest position ever with a fraction of the team.In this episode of Business Engine, Arthur sits down with Pete Ridlington, the founder and CEO of Ningi with 20 years of experience building tech companies. Pete shares the exact reasons he had to cut his headcount, the future of SaaS and AI and how small teams can use automated AI agents to match the output of 50 employees. He also explains why most founders should choose bootstrapping over venture capital. If you've ever felt the friction of trying to scale your headcount too quickly, this one is for you. CHAPTERS(00:00:00) Intro: Welcome Pete Ridlington(00:03:35) The reality of a startup burn rate(00:04:47) Getting addicted to big checks from corporate clients(00:07:34) "If you're not getting it wrong, then you're probably not pushing hard enough"(00:09:57) The structural benefits of a hyper-lean team(00:11:55) How to identify an investable business(00:17:00) Why AI means you should never take venture capital(00:21:23) Shifting metrics to revenue per employee(00:27:24) Breaking the connection between time and money(00:32:34) Why business textbooks lie and how to enjoy the chaos(00:48:00) Overcoming the AI context gap tax in your workflows(00:52:27) "People are saying SaaS is dead"GUESTPete Ridlington, CEO and Founder of Ningihttps://ningi.co.uk/https://www.linkedin.com/in/peter-ridlington-fpfs-58568a52/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

54 mins

Episode

2

tax strategy

"HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

Most small business owners are paying more tax than they have to. Not because they want to, but because no one ever taught them the formula.In this episode of Business Engine, Arthur sits down with Fay Bartlett, a chartered accountant with ten years in the industry and the founder of her own practice. Faye works with small business owners, entrepreneurs and creatives who feel intimidated by their numbers. They get into the formula to take up to £100,000 out of your company tax-efficiently, the trivial benefit allowance most directors don't know exists, and why a good accountant should pay for themselves through the tax they save you.If you've ever stared at your accounts and wondered if you're doing this all wrong, or felt like tax is something that just happens to you, this one is for you.CHAPTERS(00:00:00) Intro: meet Fay Bartlett, chartered accountant(00:02:57) How to read your financial statements (and why it matters)(00:08:14) Set up separate pots for tax. Stop spending money you owe HMRC(00:11:59) "HMRC doesn't care WHAT you put through your business"(00:13:12) The OnlyFans question and what counts as a business expense(00:17:32) The £300 trivial benefit allowance most directors miss(00:23:54) The formula to take £100,000 out of your company tax-efficiently(00:27:00) "It's illegal to pay yourself a dividend"(00:28:58) When to hire an accountant (and how much they should cost)(00:34:31) What the autumn budget means for small business owners(00:36:08) 16,000 businesses closed and why community matters(00:41:20) Final advice: don't hide from your numbersGUESTFay Bartlett, Chartered AccountantWebsite: ⁠https://www.financeandyou.co.uk/⁠Instagram: ⁠https://www.instagram.com/faydoesfinance/⁠LISTENYouTube: ⁠https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ⁠Spotify: ⁠https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852⁠FOLLOW BUSINESS ENGINELinkedIn: ⁠https://www.linkedin.com/company/thebusinessengine/⁠Instagram: ⁠https://www.instagram.com/the.business.engine/⁠TikTok: ⁠https://www.tiktok.com/@the.business.engine⁠HOSTED BY ARTHUR JONESInstagram: ⁠https://www.instagram.com/arthur.maskew/⁠LinkedIn: ⁠https://www.linkedin.com/in/arthurmaskew/⁠PRODUCED BY MASKEW MEDIA⁠https://www.maskew.media⁠

44 mins

Episode

5

artificial intelligence

Why Your AI Needs MORE Bureaucracy, Not Less • Jordan Legg

AI is designed to hallucinate. It's not a bug, it's a feature. That's from the man who builds it for a living, and it's the tamest thing he admits in this episode.In this episode of The Objection Room, Arthur sits down with Jordan Legg, founder and chief AI officer of Takara.ai, who has spent six years at the bleeding edge of artificial intelligence. Instead of a friendly chat, Arthur brings the doubts business owners actually carry about AI and asks Jordan to answer them one by one. They get into whether AI companies should have asked permission before training on everyone's work, why your AI needs as much bureaucracy as you can give it, and what happens to junior developers now the software writes itself.If you've ever wanted to bring AI into your business but felt real hesitation about trust, slop and what it's doing to your brain, this one is for you.CHAPTERS(00:00:00) Cold open: AI is designed to hallucinate(00:01:20) Welcome to The Objection Room and why the show has a new name(00:01:57) Trained on everyone's work: the consent objection(00:10:26) Billions of gallons of water: is AI worth the energy?(00:19:35) Making AI coding 41% cheaper. Enabling slop?(00:23:14) How the 41% saving actually works(00:25:08) 6,000 research papers a day and the cognitive debt question(00:28:32) "You're kind of replacing yourself": junior developers and AI(00:33:19) "Designed to hallucinate": running a business on a tool you can't trust(00:38:50) Doomsday or utopia? What the AI bosses promise(00:41:07) Why your AI needs as much bureaucracy as possible(00:43:50) Renting your business from American AI labs(00:48:08) Final advice: pick something bigGUESTJordan Legg, Founder and Chief AI Officer of Takara.aiWebsite: https://takara.aiLinkedIn: https://www.linkedin.com/in/404missinglink/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW ARTHURLinkedIn: https://www.linkedin.com/in/arthurmaskew/Instagram: https://www.instagram.com/arthur.maskew/TikTok: https://www.tiktok.com/arthur.maskewPRODUCED BY MASKEW MEDIAhttps://www.maskew.media

49 mins

Episode

4

marketing

100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow.In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has, and that most owners cut it the moment money gets tight, which is the exact moment they need it most. They get into the 5% of turnover rule for marketing spend, the three jobs your content has to do across the funnel and the warm way to turn a profile view or a comment into a conversation instead of a cold pitch. Oyinkro also breaks down how he decides who is actually worth reaching out to, so marketing stops being the line item nobody can measure.If you've ever put money into content that got a few hundred likes and then died, or felt the quiet resistance that says marketing is a nice to have you can't really measure, this one is for you.CHAPTERS(00:00:00) Intro: meet Oyinkro Kagbala, founder of K.OS Visuals(00:03:46) How to generate leads in 2026 and the 5% of turnover rule(00:07:17) People buy on emotion and justify it to the board later(00:09:17) Sales vs marketing: the more you market, the less you sell(00:12:42) Measuring marketing, budget cuts and why brand outlasts ads(00:15:14) Social intent: the signals worth tracking instead of views(00:18:29) The funnel explained: reach, authority and conversion(00:21:09) Authority content is the hum: why it is most of what you post(00:23:47) The gap in your funnel that loses the sale(00:29:18) Your brand is how people describe you, not your logo(00:33:15) 100-plus brands, zero paid ads, zero cold outreach(00:34:21) The warm outreach method: open every engager in a tab(00:41:05) Social signals and the AI tools that track them(00:45:46) How to launch a product so it does not die in a week(00:50:03) Explainer videos, culture videos and the toilet hiring video(00:56:44) The toilet hiring video, and why behind the scenes is a talent magnetGUESTOyinkro Kagbala, Founder of K.OS VisualsWebsite: https://k-osvisuals.com/LinkedIn: https://www.linkedin.com/in/oyinkro-creativevideographer/Instagram: https://www.instagram.com/oyinkro.k/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

1 hr 1 mins

Episode

3

entrepreneurship

"Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

Pete Ridlington raised millions of pounds to build a software business, only to lay off 15 people when he scaled too fast. Arthur was one of those people. Now, his tech company is in its healthiest position ever with a fraction of the team.In this episode of Business Engine, Arthur sits down with Pete Ridlington, the founder and CEO of Ningi with 20 years of experience building tech companies. Pete shares the exact reasons he had to cut his headcount, the future of SaaS and AI and how small teams can use automated AI agents to match the output of 50 employees. He also explains why most founders should choose bootstrapping over venture capital. If you've ever felt the friction of trying to scale your headcount too quickly, this one is for you. CHAPTERS(00:00:00) Intro: Welcome Pete Ridlington(00:03:35) The reality of a startup burn rate(00:04:47) Getting addicted to big checks from corporate clients(00:07:34) "If you're not getting it wrong, then you're probably not pushing hard enough"(00:09:57) The structural benefits of a hyper-lean team(00:11:55) How to identify an investable business(00:17:00) Why AI means you should never take venture capital(00:21:23) Shifting metrics to revenue per employee(00:27:24) Breaking the connection between time and money(00:32:34) Why business textbooks lie and how to enjoy the chaos(00:48:00) Overcoming the AI context gap tax in your workflows(00:52:27) "People are saying SaaS is dead"GUESTPete Ridlington, CEO and Founder of Ningihttps://ningi.co.uk/https://www.linkedin.com/in/peter-ridlington-fpfs-58568a52/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

54 mins

Episode

5

artificial intelligence

Why Your AI Needs MORE Bureaucracy, Not Less • Jordan Legg

AI is designed to hallucinate. It's not a bug, it's a feature. That's from the man who builds it for a living, and it's the tamest thing he admits in this episode.In this episode of The Objection Room, Arthur sits down with Jordan Legg, founder and chief AI officer of Takara.ai, who has spent six years at the bleeding edge of artificial intelligence. Instead of a friendly chat, Arthur brings the doubts business owners actually carry about AI and asks Jordan to answer them one by one. They get into whether AI companies should have asked permission before training on everyone's work, why your AI needs as much bureaucracy as you can give it, and what happens to junior developers now the software writes itself.If you've ever wanted to bring AI into your business but felt real hesitation about trust, slop and what it's doing to your brain, this one is for you.CHAPTERS(00:00:00) Cold open: AI is designed to hallucinate(00:01:20) Welcome to The Objection Room and why the show has a new name(00:01:57) Trained on everyone's work: the consent objection(00:10:26) Billions of gallons of water: is AI worth the energy?(00:19:35) Making AI coding 41% cheaper. Enabling slop?(00:23:14) How the 41% saving actually works(00:25:08) 6,000 research papers a day and the cognitive debt question(00:28:32) "You're kind of replacing yourself": junior developers and AI(00:33:19) "Designed to hallucinate": running a business on a tool you can't trust(00:38:50) Doomsday or utopia? What the AI bosses promise(00:41:07) Why your AI needs as much bureaucracy as possible(00:43:50) Renting your business from American AI labs(00:48:08) Final advice: pick something bigGUESTJordan Legg, Founder and Chief AI Officer of Takara.aiWebsite: https://takara.aiLinkedIn: https://www.linkedin.com/in/404missinglink/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW ARTHURLinkedIn: https://www.linkedin.com/in/arthurmaskew/Instagram: https://www.instagram.com/arthur.maskew/TikTok: https://www.tiktok.com/arthur.maskewPRODUCED BY MASKEW MEDIAhttps://www.maskew.media

49 mins

Episode

4

marketing

100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow.In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has, and that most owners cut it the moment money gets tight, which is the exact moment they need it most. They get into the 5% of turnover rule for marketing spend, the three jobs your content has to do across the funnel and the warm way to turn a profile view or a comment into a conversation instead of a cold pitch. Oyinkro also breaks down how he decides who is actually worth reaching out to, so marketing stops being the line item nobody can measure.If you've ever put money into content that got a few hundred likes and then died, or felt the quiet resistance that says marketing is a nice to have you can't really measure, this one is for you.CHAPTERS(00:00:00) Intro: meet Oyinkro Kagbala, founder of K.OS Visuals(00:03:46) How to generate leads in 2026 and the 5% of turnover rule(00:07:17) People buy on emotion and justify it to the board later(00:09:17) Sales vs marketing: the more you market, the less you sell(00:12:42) Measuring marketing, budget cuts and why brand outlasts ads(00:15:14) Social intent: the signals worth tracking instead of views(00:18:29) The funnel explained: reach, authority and conversion(00:21:09) Authority content is the hum: why it is most of what you post(00:23:47) The gap in your funnel that loses the sale(00:29:18) Your brand is how people describe you, not your logo(00:33:15) 100-plus brands, zero paid ads, zero cold outreach(00:34:21) The warm outreach method: open every engager in a tab(00:41:05) Social signals and the AI tools that track them(00:45:46) How to launch a product so it does not die in a week(00:50:03) Explainer videos, culture videos and the toilet hiring video(00:56:44) The toilet hiring video, and why behind the scenes is a talent magnetGUESTOyinkro Kagbala, Founder of K.OS VisualsWebsite: https://k-osvisuals.com/LinkedIn: https://www.linkedin.com/in/oyinkro-creativevideographer/Instagram: https://www.instagram.com/oyinkro.k/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

1 hr 1 mins

Episode

3

entrepreneurship

"Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

Pete Ridlington raised millions of pounds to build a software business, only to lay off 15 people when he scaled too fast. Arthur was one of those people. Now, his tech company is in its healthiest position ever with a fraction of the team.In this episode of Business Engine, Arthur sits down with Pete Ridlington, the founder and CEO of Ningi with 20 years of experience building tech companies. Pete shares the exact reasons he had to cut his headcount, the future of SaaS and AI and how small teams can use automated AI agents to match the output of 50 employees. He also explains why most founders should choose bootstrapping over venture capital. If you've ever felt the friction of trying to scale your headcount too quickly, this one is for you. CHAPTERS(00:00:00) Intro: Welcome Pete Ridlington(00:03:35) The reality of a startup burn rate(00:04:47) Getting addicted to big checks from corporate clients(00:07:34) "If you're not getting it wrong, then you're probably not pushing hard enough"(00:09:57) The structural benefits of a hyper-lean team(00:11:55) How to identify an investable business(00:17:00) Why AI means you should never take venture capital(00:21:23) Shifting metrics to revenue per employee(00:27:24) Breaking the connection between time and money(00:32:34) Why business textbooks lie and how to enjoy the chaos(00:48:00) Overcoming the AI context gap tax in your workflows(00:52:27) "People are saying SaaS is dead"GUESTPete Ridlington, CEO and Founder of Ningihttps://ningi.co.uk/https://www.linkedin.com/in/peter-ridlington-fpfs-58568a52/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

54 mins

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  • Throughout the whole experience Arthur was a pleasure to deal with and always on the end of the phone for any questions. I had 8 staff who were involved and everyone of them mentioned how great the day had gone and when I saw the photos I was blown away. He had got my vision completely and I can not wait to show off the content.

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  • Every now and again you get to work with people who just get it. Beyond creating videos and getting the right ‘angle’, Arthur is able to think on his feet and - even with weeks of planning ahead of time - see opportunities in the moment to take advantage of to make content truly stand out in the sea of social media sameness.

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  • Arthur created the event video and we were incredibly happy with it. It showcased the atmosphere perfectly and was done to a highest standard. What really stood out was his engagement on the day, he was very polite, engaging and contributed the overall uplifting experience of the evening.

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    Founder

  • He has a unique ability to capture the event and provide us with video reels for our social media postings and future event promotions. He very kindly has volunteered his time and he is a valuable member of the SportsAid team and I cannot recommend him highly enough.

    Not only is he great at what he does he also offers other services such as coaching for business owners who want to get their message across using video and helps people understand how to communicate - not everybody likes to be in front of the camera!

    Helen Rome

    Founder

  • His video, sound and production skills are exceptional and I can't recommend him highly enough if you are looking for someone to build your brand through video.”

    Philip Calvert

    Author, Speaker, Founder

  • Throughout the whole experience Arthur was a pleasure to deal with and always on the end of the phone for any questions. I had 8 staff who were involved and everyone of them mentioned how great the day had gone and when I saw the photos I was blown away. He had got my vision completely and I can not wait to show off the content.

    Will be using again very soon and can not recommend him enough.

    Sarah Housell

    Director

  • Every now and again you get to work with people who just get it. Beyond creating videos and getting the right ‘angle’, Arthur is able to think on his feet and - even with weeks of planning ahead of time - see opportunities in the moment to take advantage of to make content truly stand out in the sea of social media sameness.

    Jonny Rose

    Founder

  • He took my brief in one call for my client and delivered exactly what I asked for. He was easy to work with and we made the final edits together easily and simply!

    Lou Robey

    Executive, Consultant

  • Arthur created the event video and we were incredibly happy with it. It showcased the atmosphere perfectly and was done to a highest standard. What really stood out was his engagement on the day, he was very polite, engaging and contributed the overall uplifting experience of the evening.

    Vaida McNeill

    Head of Businettes UK

  • I came to him feeling overwhelmed about video content. I knew I needed to show up more online, but I just didn’t know where to begin. And now? I feel soooo much more confident putting myself out there.

    Amy Combrink

    Founder

  • He has a unique ability to capture the event and provide us with video reels for our social media postings and future event promotions. He very kindly has volunteered his time and he is a valuable member of the SportsAid team and I cannot recommend him highly enough.

    Not only is he great at what he does he also offers other services such as coaching for business owners who want to get their message across using video and helps people understand how to communicate - not everybody likes to be in front of the camera!

    Helen Rome

    Founder

  • His video, sound and production skills are exceptional and I can't recommend him highly enough if you are looking for someone to build your brand through video.”

    Philip Calvert

    Author, Speaker, Founder

Stop guessing what to post.

Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.

Stop guessing what to post. Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.

Stop guessing what to post. Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.