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Christine Armstrong Video
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Peterborough Performing Arts
Fonture Horse Boxes Video
Amy Combrink Empowered Ask Video
Andy Hubbard Video
Golden building facade illuminated by sunlight between two apartment blocks.
GoCrisis Motion Design
Fruitful Interview Video
Sixty Learn Video
Christine Armstrong Video
Golden building facade illuminated by sunlight between two apartment blocks.
Peterborough Performing Arts
Fonture Horse Boxes Video
Amy Combrink Empowered Ask Video
Andy Hubbard Video

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Learn from business experts as they defend their businesses and
philosophies from objections.

Episode

2

tax strategy

"HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

Most small business owners are paying more tax than they have to. Not because they want to, but because no one ever taught them the formula.In this episode of Business Engine, Arthur sits down with Fay Bartlett, a chartered accountant with ten years in the industry and the founder of her own practice. Faye works with small business owners, entrepreneurs and creatives who feel intimidated by their numbers. They get into the formula to take up to £100,000 out of your company tax-efficiently, the trivial benefit allowance most directors don't know exists, and why a good accountant should pay for themselves through the tax they save you.If you've ever stared at your accounts and wondered if you're doing this all wrong, or felt like tax is something that just happens to you, this one is for you.CHAPTERS(00:00:00) Intro: meet Fay Bartlett, chartered accountant(00:02:57) How to read your financial statements (and why it matters)(00:08:14) Set up separate pots for tax. Stop spending money you owe HMRC(00:11:59) "HMRC doesn't care WHAT you put through your business"(00:13:12) The OnlyFans question and what counts as a business expense(00:17:32) The £300 trivial benefit allowance most directors miss(00:23:54) The formula to take £100,000 out of your company tax-efficiently(00:27:00) "It's illegal to pay yourself a dividend"(00:28:58) When to hire an accountant (and how much they should cost)(00:34:31) What the autumn budget means for small business owners(00:36:08) 16,000 businesses closed and why community matters(00:41:20) Final advice: don't hide from your numbersGUESTFay Bartlett, Chartered AccountantWebsite: ⁠https://www.financeandyou.co.uk/⁠Instagram: ⁠https://www.instagram.com/faydoesfinance/⁠LISTENYouTube: ⁠https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ⁠Spotify: ⁠https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852⁠FOLLOW BUSINESS ENGINELinkedIn: ⁠https://www.linkedin.com/company/thebusinessengine/⁠Instagram: ⁠https://www.instagram.com/the.business.engine/⁠TikTok: ⁠https://www.tiktok.com/@the.business.engine⁠HOSTED BY ARTHUR JONESInstagram: ⁠https://www.instagram.com/arthur.maskew/⁠LinkedIn: ⁠https://www.linkedin.com/in/arthurmaskew/⁠PRODUCED BY MASKEW MEDIA⁠https://www.maskew.media⁠

44 mins

Episode

1

content strategy

Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it.In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working.If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you.CHAPTERS(00:00:00) Intro: meet Jack Gaisford from Content Club(00:00:51) How content has changed from 2022 to today(00:03:37) Why social got so noisy, and what it costs you(00:05:56) How to be inspired by creators without copying them(00:09:21) Social is a tool, not entertainment(00:10:36) One platform mastered beats five half-played(00:15:05) Short form vs long form: what actually converts(00:19:53) 3 million views, zero leads: the flip in the field(00:25:07) Give your knowledge away, charge for the doing(00:28:15) The honest truth about year one of content(00:34:17) "Authentically approached, but strategy backed"(00:35:24) It's not about being best, it's about lastingGUESTJack Gaisford, Content Clubhttps://www.linkedin.com/in/jackgaisfordmiles/https://the-content-club.co.uk/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

38 mins

Episode

2

tax strategy

"HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

Most small business owners are paying more tax than they have to. Not because they want to, but because no one ever taught them the formula.In this episode of Business Engine, Arthur sits down with Fay Bartlett, a chartered accountant with ten years in the industry and the founder of her own practice. Faye works with small business owners, entrepreneurs and creatives who feel intimidated by their numbers. They get into the formula to take up to £100,000 out of your company tax-efficiently, the trivial benefit allowance most directors don't know exists, and why a good accountant should pay for themselves through the tax they save you.If you've ever stared at your accounts and wondered if you're doing this all wrong, or felt like tax is something that just happens to you, this one is for you.CHAPTERS(00:00:00) Intro: meet Fay Bartlett, chartered accountant(00:02:57) How to read your financial statements (and why it matters)(00:08:14) Set up separate pots for tax. Stop spending money you owe HMRC(00:11:59) "HMRC doesn't care WHAT you put through your business"(00:13:12) The OnlyFans question and what counts as a business expense(00:17:32) The £300 trivial benefit allowance most directors miss(00:23:54) The formula to take £100,000 out of your company tax-efficiently(00:27:00) "It's illegal to pay yourself a dividend"(00:28:58) When to hire an accountant (and how much they should cost)(00:34:31) What the autumn budget means for small business owners(00:36:08) 16,000 businesses closed and why community matters(00:41:20) Final advice: don't hide from your numbersGUESTFay Bartlett, Chartered AccountantWebsite: ⁠https://www.financeandyou.co.uk/⁠Instagram: ⁠https://www.instagram.com/faydoesfinance/⁠LISTENYouTube: ⁠https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ⁠Spotify: ⁠https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852⁠FOLLOW BUSINESS ENGINELinkedIn: ⁠https://www.linkedin.com/company/thebusinessengine/⁠Instagram: ⁠https://www.instagram.com/the.business.engine/⁠TikTok: ⁠https://www.tiktok.com/@the.business.engine⁠HOSTED BY ARTHUR JONESInstagram: ⁠https://www.instagram.com/arthur.maskew/⁠LinkedIn: ⁠https://www.linkedin.com/in/arthurmaskew/⁠PRODUCED BY MASKEW MEDIA⁠https://www.maskew.media⁠

44 mins

Episode

1

content strategy

Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it.In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working.If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you.CHAPTERS(00:00:00) Intro: meet Jack Gaisford from Content Club(00:00:51) How content has changed from 2022 to today(00:03:37) Why social got so noisy, and what it costs you(00:05:56) How to be inspired by creators without copying them(00:09:21) Social is a tool, not entertainment(00:10:36) One platform mastered beats five half-played(00:15:05) Short form vs long form: what actually converts(00:19:53) 3 million views, zero leads: the flip in the field(00:25:07) Give your knowledge away, charge for the doing(00:28:15) The honest truth about year one of content(00:34:17) "Authentically approached, but strategy backed"(00:35:24) It's not about being best, it's about lastingGUESTJack Gaisford, Content Clubhttps://www.linkedin.com/in/jackgaisfordmiles/https://the-content-club.co.uk/LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpWApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW BUSINESS ENGINELinkedIn: https://www.linkedin.com/company/thebusinessengine/Instagram: https://www.instagram.com/the.business.engine/TikTok: https://www.tiktok.com/@the.business.engineHOSTED BY ARTHUR JONESInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/PRODUCED BY MASKEW MEDIAhttps://www.maskew.media

38 mins

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  • Throughout the whole experience Arthur was a pleasure to deal with and always on the end of the phone for any questions. I had 8 staff who were involved and everyone of them mentioned how great the day had gone and when I saw the photos I was blown away. He had got my vision completely and I can not wait to show off the content.

    Will be using again very soon and can not recommend him enough.

    Sarah Housell

    Director

  • Every now and again you get to work with people who just get it. Beyond creating videos and getting the right ‘angle’, Arthur is able to think on his feet and - even with weeks of planning ahead of time - see opportunities in the moment to take advantage of to make content truly stand out in the sea of social media sameness.

    Jonny Rose

    Founder

  • He took my brief in one call for my client and delivered exactly what I asked for. He was easy to work with and we made the final edits together easily and simply!

    Lou Robey

    Executive, Consultant

  • Arthur created the event video and we were incredibly happy with it. It showcased the atmosphere perfectly and was done to a highest standard. What really stood out was his engagement on the day, he was very polite, engaging and contributed the overall uplifting experience of the evening.

    Vaida McNeill

    Head of Businettes UK

  • I came to him feeling overwhelmed about video content. I knew I needed to show up more online, but I just didn’t know where to begin. And now? I feel soooo much more confident putting myself out there.

    Amy Combrink

    Founder

  • He has a unique ability to capture the event and provide us with video reels for our social media postings and future event promotions. He very kindly has volunteered his time and he is a valuable member of the SportsAid team and I cannot recommend him highly enough.

    Not only is he great at what he does he also offers other services such as coaching for business owners who want to get their message across using video and helps people understand how to communicate - not everybody likes to be in front of the camera!

    Helen Rome

    Founder

  • His video, sound and production skills are exceptional and I can't recommend him highly enough if you are looking for someone to build your brand through video.”

    Philip Calvert

    Author, Speaker, Founder

  • Throughout the whole experience Arthur was a pleasure to deal with and always on the end of the phone for any questions. I had 8 staff who were involved and everyone of them mentioned how great the day had gone and when I saw the photos I was blown away. He had got my vision completely and I can not wait to show off the content.

    Will be using again very soon and can not recommend him enough.

    Sarah Housell

    Director

  • Every now and again you get to work with people who just get it. Beyond creating videos and getting the right ‘angle’, Arthur is able to think on his feet and - even with weeks of planning ahead of time - see opportunities in the moment to take advantage of to make content truly stand out in the sea of social media sameness.

    Jonny Rose

    Founder

  • He took my brief in one call for my client and delivered exactly what I asked for. He was easy to work with and we made the final edits together easily and simply!

    Lou Robey

    Executive, Consultant

  • Arthur created the event video and we were incredibly happy with it. It showcased the atmosphere perfectly and was done to a highest standard. What really stood out was his engagement on the day, he was very polite, engaging and contributed the overall uplifting experience of the evening.

    Vaida McNeill

    Head of Businettes UK

  • I came to him feeling overwhelmed about video content. I knew I needed to show up more online, but I just didn’t know where to begin. And now? I feel soooo much more confident putting myself out there.

    Amy Combrink

    Founder

  • He has a unique ability to capture the event and provide us with video reels for our social media postings and future event promotions. He very kindly has volunteered his time and he is a valuable member of the SportsAid team and I cannot recommend him highly enough.

    Not only is he great at what he does he also offers other services such as coaching for business owners who want to get their message across using video and helps people understand how to communicate - not everybody likes to be in front of the camera!

    Helen Rome

    Founder

  • His video, sound and production skills are exceptional and I can't recommend him highly enough if you are looking for someone to build your brand through video.”

    Philip Calvert

    Author, Speaker, Founder

Stop guessing what to post.

Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.

Stop guessing what to post. Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.

Stop guessing what to post. Start converting.

Let’s start with a free audit of your social media. From there, we can map out your custom Video Revenue Blueprint, partner up to shoot the content, or you can simply take the free insights and run with them. Zero pressure.